There are certain things we know for sure about plastic. For a start, we know that conventional plastics do not naturally decompose in a practical timeframe. We know too that plastic’s use has become so widespread in packaging that it now poses very real problems when it comes to protecting the environment, having found its way into every eco-system- threatening our land and our seas.
We know too that very often plastic packaging is regarded as being single use and disposable and we know that that cannot continue. But we know too that some plastics, when responsibly managed, still have an important role to play in our daily lives. And we know that it is incumbent on everybody to change the way we look at plastic and how we use it. And it is for that reason that the Eircycle initiative was established.
1 So Why Is Plastic So Prevalent In Fresh Produce Packaging?
Fruit & Vegetables come wrapped by nature, right? Of course they do. But plastic packaging on fresh produce does serve a purpose. It protects vulnerable produce in global transit, extends shelf life, improves hygiene by warding off microbial threats and substantially cuts food waste and the environmental footprint associated with it.
The transparent properties of plastic are particularly important when it comes to fresh produce given the importance consumer attach to product visibility when selecting produce while its relative low cost keeps prices down, helping to keep fresh fruits & vegetables affordable to all.
Because of this, all of the packaging solutions we are working on in Eircycle are designed to ensure that substitutable, environmentally friendlier packaging offers the very same attributes to conventional plastics, to ensure that consumption of fresh fruits and vegetables, something which is enormously importance to health and general well-being, is not adversely impacted.